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Why Influencer Marketing may be more Dollar Store than QVC
People often compare influencer marketing and livestreaming to QVC and the Home Shopping Network. Here’s why the better comparison is Dollar General.
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Brand Licensing – Incremental or transformational growth?
A holy grail of consumer goods companies is brand licensing revenue. Kraft-Heinz recently announced it was entering the fray. Success isn’t always easy as it may seem.
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The Coca-Cola Bottler Strategy and Eat Just Inc.
Just Egg Inc. announced that it is adopting the Coca-Cola bottler strategy in China. That begs the question, what is the Coca-Cola bottler strategy?
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G.E. exits consumer light bulbs and the definition of a conglomerate
G.E. was the definition of a conglomerate–and now it’s not. Learn what the corporate structure is, its’ strengths and weaknesses through a G.E. case study.
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Will Coronavirus Destroy Small CPG Companies?
Large CPG firms have weathered the coronavirus storm fairly well, but what will happen to small CPG companies?
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Unilever, an Agile Supply Chain, and the decline of Scenario Planning
Unilever CEO Alan Jope outlined a vision for an agile supply chain–one that replaces centralized scenario planning with on-the-ground insights. Here’s what that means.
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Walmart proves that omnichannel can compete with Amazon after COVID-19, but can others?
Walmart’s deep pockets and omnichannel investments have the company well positioned in a post COVID-19 world. What does it mean for the rest of retail?
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Marc Andreessen misses the point with It’s time to build
Marc Andreesen’s “It’s time to build” is a prime example of the failed ethos of tech primacy.
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Where did Zoom come from?
The general consensus is that seemingly overnight Zoom went from an unknown company to essential infrastructure. That’s not true. Prior to the coronavirus, it was a major player in enterprise communications. The reason most people didn’t know about it, is that it was designed as a B2B company (business-to-business sales) rather than a B2C (business-to-consumer). […]
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Conornavirus and a fragile food system
The uncomfortable reality is that from an operational standpoint, the last forty years created a meat production system almost uniquely positioned to spread the coronavirus and exaggerate its impact.