A holy grail of consumer goods companies is brand licensing revenue. Kraft-Heinz recently announced it was entering the fray. Success isn’t always easy as it may seem.
Brand Licensing – Incremental or transformational growth?
Post Category → Kraft-Heinz
Kraft Heinz Is Dying a Death by a Thousand Cost Cuts
How the private equity model drove one of the world’s largest food and beverage companies into a corner.