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Dollar General looks to move up the wheel of retail with Popshelf.
Learn about the wheel of retail theory and how Dollar General is attempting to move up it with popshelf.
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Wheel of retailing: What it is and why Dollar General may not move up
Since its formulation, the wheel of retail has helped explain the evolution of retailers. Here’s why Dollar General may be different.
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Why Influencer Marketing may be more Dollar Store than QVC
People often compare influencer marketing and livestreaming to QVC and the Home Shopping Network. Here’s why the better comparison is Dollar General.