National Beverage used smart marketing to create a sparkling beverage revolution with LaCroix. Then the company decided to play hardball with retailers.
LaCroix was a category leader and then National Beverage changed the sales strategy
Posts Tagged → Analysis
Book Review: Dawn of Innovation by Charles Morris
In Dawn of Innovation Charles Morris argues that America’s economic dominance wasn’t driven by science, technology or ingenuity, but our commitment to mass production (scale).
Jon Gerner’s The Idea Factory
In his book The Idea Factory, Jon Gertner makes the case that nearly every single improvement in modern communications can be traced back to one lab, at one company—AT&T.
Ranking the Best 34 Books I Read in 2015
Contrary to what I want to believe 2015 is nearing an end and that means it is time to create my annual list of recommended books. If 2014 was my personal apocalypse, 2015 was the most demanding, unpredictable, and rewarding year of my life. Reading-wise I found myself diving head first into the civil rights… Continue reading
The 27 Best Articles I Read In 2014
Why spend the time identifying the 27 best articles I read all year? The better question should probably be, “Why not?” I selected each article based on the following criteria: The work should most importantly be interesting The work should help explain the business, political and social world we live in. The work should provide… Continue reading
5 Articles You Must Read About Martin Luther King Jr
Today marks the 46th anniversary of the assassination of Rev. Martin Luther King Jr. If Thurgood Marshall was the tactical leader of the civil rights movement, King was its spiritual. It is hard to imagine anyone accomplishing more in his or her life than King, who lead non-violent protest across America and won the Nobel… Continue reading
Average is Over and Obama’s New Manufacturing Initiative
ast week President Obama announced plans to build a high tech industrial institute in Raleigh, North Carolina. The public/academic/private partnership will produce next-generation semiconductors, and is the first of 3 planned manufacturing projects by the Administration. “We’re not going to turn things around overnight,” President Obama told the crowd, but “we are going to start… Continue reading