EricGardner.net

The intersection of politics and technology within the consumer goods and retail industry.

  • Companies
  • Ideas
  • Newsletter
  • Reading

Posts Tagged → Branding

How King Arthur turned flour from a commodity CPG to a branded CPG

posted in Companies, King Arthur on August 9, 2020 by Eric Gardner 0 Comment
How King Arthur turned flour from a commodity CPG to a branded CPG

How one small company built a leading brand in the a commoditization market.

Brand Licensing – Incremental or transformational growth?

posted in Companies, Ideas, Kraft-Heinz, Marketing on June 21, 2020 by Eric Gardner 0 Comment
Brand Licensing – Incremental or transformational growth?

A holy grail of consumer goods companies is brand licensing revenue. Kraft-Heinz recently announced it was entering the fray. Success isn’t always easy as it may seem.

  • 1

About Eric Gardner

I am a management consultant that works in consumer goods. I write about the intersection of politics, retail, and technology.

Search

Get more stuff

Subscribe to my mailing list and get interesting CPG and Retail writing directly to your email inbox.

Thank you for subscribing.

Something went wrong.

The form collects name and email so that we can add you to our newsletter list for project updates. Checkout our privacy policy for the full story on how we protect and manage your submitted data!

All content owned and created by Eric Gardner. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited.