On the surface, e-commerce is a straightforward idea. If traditional retail is when you buy a good or service from a store, e-commerce is when you buy a good or service on the internet. Underneath the surface is where things get complicated. This article looks to further define e-commerce, with an eye towards the business… Continue reading
What exactly is a consumer packaged goods (CPG) company? I answer that question and outline their two main business strategies.