The Nestlé e-commerce strategy is centered around premium products and customization enabled by smart M&A. It might just be the future of CPG.
In the Q2 2021 Clorox earnings call Management talked about using e-commerce for smart international expansion—a far cry from the CPG industry’s past approach.
For nearly a decade, CPG and e-commerce was an unknown. Post-COVID, it’s reality and we have the data to understand who is excelling and who is getting left behind.
The Q3 2021 earnings call gave insight into how Constellation Brands is building out an e-commerce juggernaut and revealed a monopoly hidden in plain sight.