Proctor and Gamble saw another successful quarter fueled primarily by COVID-19 related buying patterns and is looking to re-orientate its trade and marketing strategy.
Proctor and Gamble looks for a Trade Reset
Posts Tagged → Innovation
Conagra Brands invested in innovation and it’s working. Will it last?
Conagra Brands had a successful Q2 2021 driven largely by their innovation efforts. Will the success last? A Porter’s model reveals it may be short-lived.
General Mills: From foodservice to retail, the impact of coronavirus
How General Mills mitigated the impact of COVID-19 by transitioning away from foodservice.
Kraft Heinz Is Dying a Death by a Thousand Cost Cuts
How the private equity model drove one of the world’s largest food and beverage companies into a corner.
Counterfeit products on Amazon is harming CPG innovation
Counterfeit products on Amazon is one of the most significant issues facing brands today.
CPG Innovation: Why New Benefits Aren’t Going to Save Gum
How to manage a dying category.
Reengineering Retail by Doug Stephens - A review
Reengineering Retail by Doug Stephens tries to lay out a theory that encompasses the future of retail. It fails, but that doesn’t mean it isn’t worth a read.
Review: The Curse of Bigness by Tim Wu
The Curse of Bigness by Tim Wu succinctly distills a generation of anti-monopoly research into one easily digestible volume.
Review: Hit Makers by Derek Thompson
In Hit Makers, Derek Thompson tries to explain why some ideas become popular and others fade away.
Book Review: How Not to Network a Nation
How Not To Network a Nation by Benjamin Peters provides an exhaustive look at one of the functional problems that plagued the Soviet experiment: information management.