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How King Arthur turned flour from a commodity CPG to a branded CPG

posted in Companies, King Arthur on August 9, 2020 by Eric Gardner 0 Comment

How King Arthur turned flour from a commodity CPG to a branded CPG

How one small company built a leading brand in the a commoditization market.

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About Eric Gardner

I am a management consultant that works in consumer goods. I write about the intersection of politics, retail, and technology.

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