Proctor and Gamble looks for a Trade Reset Proctor and Gamble saw another successful quarter fueled primarily by COVID-19 related buying patterns and is looking to re-orientate its trade and marketing strategy.
Proctor and Gamble 2021 Q1 Earnings Call – E-commerce and the battle for shaving The Q1 2021 earnings call for Proctor and Gamble gave insight into how the leading household goods company views e-commerce and the coronavirus.
What is a CPG company? It’s more than just a brand. What exactly is a consumer packaged goods (CPG) company? I answer that question and outline their two main business strategies.