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Posts Tagged → p&g

Proctor and Gamble looks for a Trade Reset

posted in Companies, Proctor and Gamble, What did we learn? on January 24, 2021 by Eric Gardner 0 Comment
Proctor and Gamble looks for a Trade Reset

Proctor and Gamble saw another successful quarter fueled primarily by COVID-19 related buying patterns and is looking to re-orientate its trade and marketing strategy.

Proctor and Gamble 2021 Q1 Earnings Call – E-commerce and the battle for shaving

posted in Companies, e-commerce, Proctor and Gamble, What did we learn? on October 21, 2020 by Eric Gardner 1 Comment
Proctor and Gamble 2021 Q1 Earnings Call – E-commerce and the battle for shaving

The Q1 2021 earnings call for Proctor and Gamble gave insight into how the leading household goods company views e-commerce and the coronavirus.

What is a CPG company? It’s more than just a brand.

posted in Ideas, Strategy on March 18, 2020 by Eric Gardner 7 Comments
What is a CPG company? It’s more than just a brand.

What exactly is a consumer packaged goods (CPG) company? I answer that question and outline their two main business strategies.

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About Eric Gardner

I am a management consultant that works in consumer goods. I write about the intersection of politics, retail, and technology.

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