This article defines e-commerce, its major players, with an eye towards the business structure of the industry.
What is e-commerce? The structural differences between online and traditional retail.

This article defines e-commerce, its major players, with an eye towards the business structure of the industry.
Learn about the wheel of retail theory and how Dollar General is attempting to move up it with popshelf.
A TikTok acquisition would mean spending $30 billion on an app, with a business model that Walmart has no core competencies in.
Since its formulation, the wheel of retail has helped explain the evolution of retailers. Here’s why Dollar General may be different.
Retailers not manufacturers control retail pricing. This wasn’t always the case. Learn how politics informed commerce and ultimately enabled Walmart.
A holy grail of consumer goods companies is brand licensing revenue. Kraft-Heinz recently announced it was entering the fray. Success isn’t always easy as it may seem.
Unilever CEO Alan Jope outlined a vision for an agile supply chain–one that replaces centralized scenario planning with on-the-ground insights. Here’s what that means.
Walmart’s deep pockets and omnichannel investments have the company well positioned in a post COVID-19 world. What does it mean for the rest of retail?
How General Mills mitigated the impact of COVID-19 by transitioning away from foodservice.
How the private equity model drove one of the world’s largest food and beverage companies into a corner.