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Posts Tagged → Trade

Proctor and Gamble looks for a Trade Reset

posted in Companies, Proctor and Gamble, What did we learn? on January 24, 2021 by Eric Gardner 0 Comment
Proctor and Gamble looks for a Trade Reset

Proctor and Gamble saw another successful quarter fueled primarily by COVID-19 related buying patterns and is looking to re-orientate its trade and marketing strategy.

LaCroix was a category leader and then National Beverage changed the sales strategy

posted in Companies, Featured, National Beverage on January 9, 2021 by Eric Gardner 3 Comments
LaCroix was a category leader and then National Beverage changed the sales strategy

National Beverage used smart marketing to create a sparkling beverage revolution with LaCroix. Then the company decided to play hardball with retailers.

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About Eric Gardner

I am a management consultant that works in consumer goods. I write about the intersection of politics, retail, and technology.

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