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Conagra Brands invested in innovation and it’s working. Will it last?

posted in Companies, Conagra Brands, What did we learn? on January 14, 2021 by Eric Gardner 0 Comment
Conagra Brands invested in innovation and it’s working. Will it last?

Conagra Brands had a successful Q2 2021 driven largely by their innovation efforts. Will the success last? A Porter’s model reveals it may be short-lived.

Constellation Brands looks to e-commerce and DTC

posted in Companies, Constellation Brands, What did we learn? on January 10, 2021 by Eric Gardner 0 Comment
Constellation Brands looks to e-commerce and DTC

The Q3 2021 earnings call gave insight into how Constellation Brands is building out an e-commerce juggernaut and revealed a monopoly hidden in plain sight.

LaCroix was a category leader and then National Beverage changed the sales strategy

posted in Companies, Featured, National Beverage on January 9, 2021 by Eric Gardner 0 Comment
LaCroix was a category leader and then National Beverage changed the sales strategy

National Beverage used smart marketing to create a sparkling beverage revolution with LaCroix. Then the company decided to play hardball with retailers.

Proctor and Gamble 2021 Q1 Earnings Call – E-commerce and the battle for shaving

posted in Companies, e-commerce, Proctor and Gamble, What did we learn? on October 21, 2020 by Eric Gardner 1 Comment
Proctor and Gamble 2021 Q1 Earnings Call – E-commerce and the battle for shaving

The Q1 2021 earnings call for Proctor and Gamble gave insight into how the leading household goods company views e-commerce and the coronavirus.

How King Arthur turned flour from a commodity CPG to a branded CPG

posted in Companies, King Arthur on August 9, 2020 by Eric Gardner 0 Comment
How King Arthur turned flour from a commodity CPG to a branded CPG

How one small company built a leading brand in the a commoditization market.

The business impact of COVID-19 on 4 major CPG companies

posted in Companies, Nestle, Pepsi, Proctor and Gamble, Supply Chain, Unilever on July 22, 2020 by Eric Gardner 0 Comment
The business impact of COVID-19 on 4 major CPG companies

The business impacts of COVID-19 are far and wide. Here is how four major CPG firms have adjusted their strategy and operations and manage the crisis.

Brand Licensing – Incremental or transformational growth?

posted in Companies, Ideas, Kraft-Heinz, Marketing on June 21, 2020 by Eric Gardner 0 Comment
Brand Licensing – Incremental or transformational growth?

A holy grail of consumer goods companies is brand licensing revenue. Kraft-Heinz recently announced it was entering the fray. Success isn’t always easy as it may seem.

The Coca-Cola Bottler Strategy and Eat Just Inc.

posted in Coca-Cola, Ideas, Production on June 15, 2020 by Eric Gardner 0 Comment
The Coca-Cola Bottler Strategy and Eat Just Inc.

Just Egg Inc. announced that it is adopting the Coca-Cola bottler strategy in China. That begs the question, what is the Coca-Cola bottler strategy?

G.E. exits consumer light bulbs and the definition of a conglomerate

posted in General Electric, Ideas, Strategy on June 12, 2020 by Eric Gardner 0 Comment
G.E. exits consumer light bulbs and the definition of a conglomerate

G.E. was the definition of a conglomerate–and now it’s not. Learn what the corporate structure is, its’ strengths and weaknesses through a G.E. case study.

Unilever, an Agile Supply Chain, and the decline of Scenario Planning

posted in Companies, Supply Chain, Unilever, What did we learn? on May 30, 2020 by Eric Gardner 1 Comment
Unilever, an Agile Supply Chain, and the decline of Scenario Planning

Unilever CEO Alan Jope outlined a vision for an agile supply chain–one that replaces centralized scenario planning with on-the-ground insights. Here’s what that means.

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About Eric Gardner

I am a management consultant that works in consumer goods. I write about the intersection of politics, retail, and technology.

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