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A look at Strategic Revenue Management at General Mills
It won’t make the front page of the Wall Street Journal, but General Mills has done a fantastic job building strategic revenue management (SRM) capabilities.
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General Mills to use pricing power to maintain margins in 2022.
General Mills plans to maintain margins through pricing power. Here’s why it can.
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General Mills: From foodservice to retail, the impact of coronavirus
How General Mills mitigated the impact of COVID-19 by transitioning away from foodservice.