The business impacts of COVID-19 are far and wide. Here is how four major CPG firms have adjusted their strategy and operations and manage the crisis.
The business impact of COVID-19 on 4 major CPG companies
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Why Dollar General won’t move up the wheel of retail
Since its formulation, the wheel of retail has helped explain the evolution of retailers. Here’s why Dollar General may be different.
Retail Pricing, Fair Trade Laws, and the Rise of Walmart
Retailers not manufacturers control retail pricing. This wasn’t always the case. Learn how politics informed commerce and ultimately enabled Walmart.
Why Influencer Marketing may be more Dollar Store than QVC
People often compare influencer marketing and livestreaming to QVC and the Home Shopping Network. Here’s why the better comparison is Dollar General.
Brand Licensing – Incremental or transformational growth?
A holy grail of consumer goods companies is brand licensing revenue. Kraft-Heinz recently announced it was entering the fray. Success isn’t always easy as it may seem.
The Coca-Cola Bottler Strategy and Eat Just Inc.
Just Egg Inc. announced that it is adopting the Coca-Cola bottler strategy in China. That begs the question, what is the Coca-Cola bottler strategy?
G.E. exits consumer light bulbs and the definition of a conglomerate
G.E. was the definition of a conglomerate–and now it’s not. Learn what the corporate structure is, its’ strengths and weaknesses through a G.E. case study.
Will Coronavirus Destroy Small CPG Companies?
Large CPG firms have weathered the coronavirus storm fairly well, but what will happen to small CPG companies?
Unilever, an Agile Supply Chain, and the decline of Scenario Planning
Unilever CEO Alan Jope outlined a vision for an agile supply chain–one that replaces centralized scenario planning with on-the-ground insights. Here’s what that means.
Walmart proves that omnichannel can compete with Amazon after COVID-19, but can others?
Walmart’s deep pockets and omnichannel investments have the company well positioned in a post COVID-19 world. What does it mean for the rest of retail?