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Kraft Heinz: Earnings boost and a smart sale of Planters

posted in Blog, Companies, Kraft-Heinz, What did we learn? on February 18, 2021 by Eric Gardner 0 Comment
Kraft Heinz: Earnings boost and a smart sale of Planters

Kraft Heinz earnings exceeded expectations. Here’s why the company is on an upswing and why the Planters sale makes strategic sense.

Clorox earnings call reveals a targeted approach to international growth

posted in Clorox, Companies, What did we learn? on February 9, 2021 by Eric Gardner 0 Comment
Clorox earnings call reveals a targeted approach to international growth

In the Q2 2021 Clorox earnings call Management talked about using e-commerce for smart international expansion—a far cry from the CPG industry’s past approach.

CPG and E-Commerce. What company is winning?

posted in e-commerce, Ideas on February 5, 2021 by Eric Gardner 0 Comment
CPG and E-Commerce. What company is winning?

For nearly a decade, CPG and e-commerce was an unknown. Post-COVID, it’s reality and we have the data to understand who is excelling and who is getting left behind.

Kimberly-Clark looks to revenue growth management to combat commodity costs

posted in Blog, Companies, Kimberly-Clark, What did we learn? on February 2, 2021 by Eric Gardner 0 Comment
Kimberly-Clark looks to revenue growth management to combat commodity costs

2021 is projected to feature a high level of commodity inflation. Learn how Kimberly Clark plans to use revenue growth management to drive profitability.

Proctor and Gamble looks for a Trade Reset

posted in Companies, Proctor and Gamble, What did we learn? on January 24, 2021 by Eric Gardner 0 Comment
Proctor and Gamble looks for a Trade Reset

Proctor and Gamble saw another successful quarter fueled primarily by COVID-19 related buying patterns and is looking to re-orientate its trade and marketing strategy.

Ranking the 40 books I read in 2020

posted in Annual Review, Reading on January 14, 2021 by Eric Gardner 0 Comment
Ranking the 40 books I read in 2020

Headlined by Master Switch and Nickel Boys, 2020 was a big year in readings.

Conagra Brands invested in innovation and it’s working. Will it last?

posted in Companies, Conagra Brands, What did we learn? on January 14, 2021 by Eric Gardner 0 Comment
Conagra Brands invested in innovation and it’s working. Will it last?

Conagra Brands had a successful Q2 2021 driven largely by their innovation efforts. Will the success last? A Porter’s model reveals it may be short-lived.

Constellation Brands looks to e-commerce and DTC

posted in Companies, Constellation Brands, What did we learn? on January 10, 2021 by Eric Gardner 0 Comment
Constellation Brands looks to e-commerce and DTC

The Q3 2021 earnings call gave insight into how Constellation Brands is building out an e-commerce juggernaut and revealed a monopoly hidden in plain sight.

LaCroix was a category leader and then National Beverage changed the sales strategy

posted in Companies, Featured, National Beverage on January 9, 2021 by Eric Gardner 3 Comments
LaCroix was a category leader and then National Beverage changed the sales strategy

National Beverage used smart marketing to create a sparkling beverage revolution with LaCroix. Then the company decided to play hardball with retailers.

Books about the impact of technology on society

posted in Book Reviews on January 8, 2021 by Eric Gardner 0 Comment
Books about the impact of technology on society

The following is a list of the five best books about the impact of technology on society.

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About Eric Gardner

I am a management consultant that works in consumer goods. I write about the intersection of politics, retail, and technology.

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