Large CPG firms have weathered the coronavirus storm fairly well, but what will happen to small CPG companies?
Unilever CEO Alan Jope outlined a vision for an agile supply chain–one that replaces centralized scenario planning with on-the-ground insights. Here’s what that means.
Walmart’s deep pockets and omnichannel investments have the company well positioned in a post COVID-19 world. What does it mean for the rest of retail?
Writing on the Andreessen Horowitz blog, influential tech entrepreneur Marc Andreessen published It’s time to build. The essay laments Western civilization’s response to the coronavirus. To Andreessen, who the New Yorker labeled a “farsighted theorist” and sits alongside Bill Gates and Peter Thiel in the pantheon of serious Silicon Valley thinkers, the issue is desire. He writes: The problem… Continue reading
The general consensus is that seemingly overnight Zoom went from an unknown company to essential infrastructure. That’s not true. Prior to the coronavirus, it was a major player in enterprise communications. The reason most people didn’t know about it, is that it was designed as a B2B company (business-to-business sales) rather than a B2C (business-to-consumer)…. Continue reading
On March 23, a day when the United States registered 135 coronavirus deaths, Sanderson Farms, America’s third-largest poultry processor, announced one of their workers tested positive for the virus. It was the first reported case from a major meat processor. Three days later, Smithfield Foods joined the fray by announcing an additional case at its… Continue reading
In the age of coronavirus, American consumer product companies, like General Mills, are working overtime to ensure that people stay fed in an era of self-containment. It has been almost two weeks since President Trump declared a national emergency, and numerous states followed with “safer-at-home” orders. In a matter of days, Americans went from eating… Continue reading
Just one week after March 15, 2020, when President Donald Trump claimed the US had ‘tremendous control’ of the coronavirus pandemic, California Governor Gavin Newsome ordered all state residents to stay home. “The order,” the New York Times reported, “represents the most drastic measure any governor has taken to control the virus.” Similar orders may become… Continue reading
What exactly is a consumer packaged goods (CPG) company? I answer that question and outline their two main business strategies.
Last week the Campbell Soup Company announced that its recent investment in soup marketing paid off. This news is somewhat surprising. Nearly all research shows that consumers want fresh food. According to IRI, in 2017, fresh sales accounted for approximately 30.5 percent of all food sales, with produce, bakery, and deli meats accounting for most… Continue reading