Proctor Gamble held its’ 2021 Q1 earnings call with financial analysts. There were 4 key takeaways, including how P&G looks to approach e-commerce and the looming battle for razors.
Dollar General, one of the few major bright spots in all of retail, is looking to move up the wheel of retail. Earliest this week it announced popshelf, a new adjacent store offering targeted at middle income households. From the Wall Street Journal The company plans to open a new brand of stores called Popshelf… Continue reading
Earlier this month, in a move that harks of fascism, President Donald Trump decreed that TikTok, the Chinese based social application popular with teens, must sell off its U.S. operations. TikTok, which allows users to create and share short videos, boasts over 100 million monthly users and is largely viewed as Facebook’s biggest competitor. Initially,… Continue reading
Early in her newest book, Break ‘Em Up, Zephyr Teachout retells the story of an Amazon air hockey seller. The seller, whose air hockey table was one of the top-3 search results until Amazon introduced sponsored ads. Coincidently, despite years of sales and popular reviews, the product dropped off the search charts with their arrival—even… Continue reading
Consumer packed goods is a tough business. Almost every single consumer product category features entrenched players who have brands backed by literally hundreds of millions of dollars. Not only do companies need to create products that consumers want, but they must fend off competitors who are using their hundred-million-dollar war chests to entice customers (retailers)… Continue reading
The business impacts of COVID-19 are far and wide. Here is how four major CPG firms have adjusted their strategy and operations and manage the crisis.
People often compare influencer marketing and livestreaming to QVC and the Home Shopping Network. Here’s why the better comparison is Dollar General.
A holy grail of consumer goods companies is brand licensing revenue. Kraft-Heinz recently announced it was entering the fray. Success isn’t always easy as it may seem.
Large CPG firms have weathered the coronavirus storm fairly well, but what will happen to small CPG companies?
Unilever CEO Alan Jope outlined a vision for an agile supply chain–one that replaces centralized scenario planning with on-the-ground insights. Here’s what that means.