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Eric Gardner

I am a management consultant that works in consumer goods. I write about the intersection of politics, retail, and technology.

Is J.M. Smucker management overestimating its brand power?

June 24, 2022 by Eric Gardner

J.M. Smucker Co. increased its sales guidance and analysts are skeptical. They should be.

Categories Blog Tags J.M. Smucker Leave a comment

Kroger and the return of private label

June 23, 2022 by Eric Gardner

In Q1 of 2022, private label sales at Kroger grew 6.3%–outpacing all national brands. Many credit inflation, but don’t forget about CPG promotional strategies.

Categories Companies Tags Kroger 1 Comment

Is the Hershey Company about to face private label competition?

June 10, 2022 by Eric Gardner

The Hershey Company has generated huge profits, partially because it is immune from private labels. Do remarks from a small chain reveal a coming showdown?

Categories Companies Tags Casey's General Store, Hershey Company 1 Comment

Trade-up, trade-down, Campbell Soup Company has consumers covered

June 10, 2022 by Eric Gardner

Campbell Soup Company had a solid third quarter after price increases generated almost a double-digit increase in sales. They key? Control at all price points.

Categories Companies Leave a comment

A forecasting miss derails Walmart and Target

May 19, 2022 by Eric Gardner

This week management at Target and Walmart reported the worst earnings in recent memory, sending both stocks spiraling down. The culprit? A (understandable) forecast miss.

Categories Blog Tags Walmart Leave a comment

All the exciting RGM work at Coca-Cola is happening internationally

August 16, 2022April 27, 2022 by Eric Gardner

Coca-Cola is using revenue growth management (RGM) to rethink its packaging, prices and offerings in international markets, but domestically it’s focused mostly on price and pack-size. Operations help explain why.

Categories Companies Leave a comment

A look at Strategic Revenue Management at General Mills

April 23, 2022 by Eric Gardner

It won’t make the front page of the Wall Street Journal, but General Mills has done a fantastic job building strategic revenue management (SRM) capabilities.

Categories Companies Tags General Mills 1 Comment

Constellation Brands pushes back against aggressive beer price hikes

April 14, 2022 by Eric Gardner

Investors wanted a 2-4% price increase in beer prices. Constellation Brands wants 1-2%. Why did management push back?

Categories Companies Leave a comment

Post Holdings announced more price increases. Will it work?

February 16, 2022February 9, 2022 by Eric Gardner

Post Holdings announced a price increase for its major consumer brands. It seems to lack leverage over retailers or strong brands. Will the price increase work?

Categories Blog Tags Post Holdings Leave a comment

Kimberly-Clark signals more diaper inflation, and that’s just the start

January 29, 2022 by Eric Gardner

Kimberly-Clark management thinks it has pricing power and will continue price increases to offset rising costs. Translation: diaper inflation is just the start.

Categories Blog, Companies Tags Kimberly-Clark 1 Comment
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