For nearly a decade, CPG and e-commerce was an unknown. Post-COVID, it’s reality and we have the data to understand who is excelling and who is getting left behind.
The Q1 2021 earnings call for Proctor and Gamble gave insight into how the leading household goods company views e-commerce and the coronavirus.
This article defines e-commerce, its major players, with an eye towards the business structure of the industry.
Counterfeit products on Amazon is one of the most significant issues facing brands today.
Quality control is becoming an increasing problem for Consumer Goods manufacturers selling on Amazon.