Kroger and the return of private label
In Q1 of 2022, private label sales at Kroger grew 6.3%–outpacing all national brands. Many credit inflation, but don’t forget about CPG promotional strategies.
In Q1 of 2022, private label sales at Kroger grew 6.3%–outpacing all national brands. Many credit inflation, but don’t forget about CPG promotional strategies.