A look at Strategic Revenue Management at General Mills
It won’t make the front page of the Wall Street Journal, but General Mills has done a fantastic job building strategic revenue management (SRM) capabilities.
General Mills
General Mills to use pricing power to maintain margins in 2022.
General Mills plans to maintain margins through pricing power. Here’s why it can.
General Mills: From foodservice to retail, the impact of coronavirus
How General Mills mitigated the impact of COVID-19 by transitioning away from foodservice.