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Eric Gardner

I am a management consultant that works in consumer goods. I write about the intersection of politics, retail, and technology.

Operations and Pricing – What we can learn from the recent P&G price increase

January 21, 2022 by Eric Gardner

Procter and Gamble said that price increases will continue in 2022. A look at operations and pricing strategy shows why the P&G price increase makes sense.

Categories Companies Tags Proctor and Gamble 1 Comment

Retail Media Networks and Slotting Fees

June 21, 2022January 14, 2022 by Eric Gardner

In 2017, Amazon made a lucrative decision. It quit being a retailer and became a retail media network. Here’s what that means and why others are following in the pursuit of easy modern slotting fees.

Categories Blog, Companies Tags Amazon, Walmart Leave a comment

Conagra Brands Makes An Interesting E-commerce Push

January 7, 2022 by Eric Gardner

Conagra Brands redirected marketing dollars from advertising and promotion to e-commerce. The result is one of the more interesting e-commerce strategies in the consumer goods industry.

Categories Companies Leave a comment

Ranking the 27 books I read in 2021

December 31, 2021 by Eric Gardner

Another year, another reading list.

Categories Annual Review, Reading Leave a comment

General Mills to use pricing power to maintain margins in 2022.

December 28, 2021 by Eric Gardner

General Mills plans to maintain margins through pricing power. Here’s why it can.

Categories Companies Tags General Mills 1 Comment

The Cream Cheese Shortage of 2021 (or why supplier relationships matter)

December 15, 2021 by Eric Gardner

The great cream cheese shortage of 2021 has many causes. Learn what caused the shortage and why market power explains why some retailers haven’t been impacted.

Categories Companies Tags Costco Leave a comment

Is Amazon to blame for potentially rising retail theft rates?

December 16, 2021November 24, 2021 by Eric Gardner

The last six months or so have seen an explosion of news articles about rising retail theft rates. Is Amazon potentially to blame?

Categories Blog Tags Amazon Leave a comment

TreeHouse Foods and other private label companies face big COVID challenges

November 11, 2021 by Eric Gardner

Learn about the business strategy and operations of private label companies and why COVID-19 has many searching for answers.

Categories Blog, Featured, Private Label Tags TreeHouse Foods 2 Comments

Keurig Dr. Peppers Strategy – Route to Market

August 16, 2022November 3, 2021 by Eric Gardner

Keurig Dr. Pepper may have one of the more innovative route to market strategies in business today. Learn what it is and why it could be transformative.

Categories Companies Tags Keurig Dr. Pepper Leave a comment

What are Consumer Goods? Understanding the companies and categories.

October 26, 2021 by Eric Gardner

When thinking and analyzing consumer goods, it’s helpful to define the industry and then break the CPG companies into distinct categories.

Categories Featured Leave a comment
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