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LaCroix was a category leader and then National Beverage changed the sales strategy

posted in Companies, Featured, National Beverage on January 9, 2021 by Eric Gardner 0 Comment
LaCroix was a category leader and then National Beverage changed the sales strategy

National Beverage used smart marketing to create a sparkling beverage revolution with LaCroix. Then the company decided to play hardball with retailers.

Retail Pricing, Fair Trade Laws, and the Rise of Walmart

posted in Featured, Ideas, Policy, Walmart on June 30, 2020 by Eric Gardner 4 Comments
Retail Pricing, Fair Trade Laws, and the Rise of Walmart

Retailers not manufacturers control retail pricing. This wasn’t always the case. Learn how politics informed commerce and ultimately enabled Walmart.

Marc Andreessen misses the point with It’s time to build

posted in Featured, Ideas on May 17, 2020 by Eric Gardner 0 Comment
Marc Andreessen misses the point with It’s time to build

Marc Andreesen’s “It’s time to build” is a prime example of the failed ethos of tech primacy.

Kraft Heinz Is Dying a Death by a Thousand Cost Cuts

posted in Companies, Featured, Ideas, Kraft-Heinz, Strategy on February 27, 2020 by Eric Gardner 10 Comments
Kraft Heinz Is Dying a Death by a Thousand Cost Cuts

How the private equity model drove one of the world’s largest food and beverage companies into a corner.

Why did Dean Foods go Bankrupt? A Porter Model Analysis reveals the truth.

posted in Companies, Dean Foods, Featured, Policy, Strategy on January 31, 2020 by Eric Gardner 3 Comments
Why did Dean Foods go Bankrupt? A Porter Model Analysis reveals the truth.

Dean Foods went from an industry leader to bankrupt in a few years. A Porter Analysis reveals that industry structure had a much larger impact than previously imagined.

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About Eric Gardner

I am a management consultant that works in consumer goods. I write about the intersection of politics, retail, and technology.

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