Retailer Shelf Space: Another potential loss for CPG Manufacturers
Retailers are using technology to replace Category Captains.
Ideas
Revenue Growth Management: Coca-Cola profit rises investment pays off
Coca-Cola credited Revenue Growth Management with major growth. Learn what RGM is and how it is used.
Why did Dean Foods go Bankrupt? A Porter Model Analysis reveals the truth.
Dean Foods went from an industry leader to bankrupt in a few years. A Porter Analysis reveals that industry structure had a much larger impact than previously imagined.
Counterfeit products on Amazon is harming CPG innovation
Counterfeit products on Amazon is one of the most significant issues facing brands today.
Fair Trade: The arcane reason small retailers can’t compete with chains
Fair Trade agreements allowed small retailers to compete with big. Now they’re gone.
Consumer Packaged Goods and Quality Issues on Amazon
Quality control is becoming an increasing problem for Consumer Goods manufacturers selling on Amazon.