Led by advertising efficiencies, P&G post another solid quarter
P&G, one of the world’s best marketers, is becoming even more efficient. The Q4 2022 results showed how efficient marketing spend is fending off private label competition.
Proctor and Gamble
Operations and Pricing – What we can learn from the recent P&G price increase
Procter and Gamble said that price increases will continue in 2022. A look at operations and pricing strategy shows why the P&G price increase makes sense.
Proctor and Gamble looks for a Trade Reset
Proctor and Gamble saw another successful quarter fueled primarily by COVID-19 related buying patterns and is looking to re-orientate its trade and marketing strategy.
Proctor and Gamble 2021 Q1 Earnings Call – E-commerce and the battle for shaving
The Q1 2021 earnings call for Proctor and Gamble gave insight into how the leading household goods company views e-commerce and the coronavirus.
The business impact of COVID-19 on 4 major CPG companies
The business impacts of COVID-19 are far and wide. Here is how four major CPG firms have adjusted their strategy and operations and manage the crisis.
P&G to buy Billie. It may work, but not for the reason you think
P&G acquired Billie. Initial analysis framed it in terms of a direct-to-consumer play, but a closer analysis reveals a more traditional brand acquisition.