Why Influencer Marketing may be more Dollar Store than QVC
People often compare influencer marketing and livestreaming to QVC and the Home Shopping Network. Here’s why the better comparison is Dollar General.
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Will Coronavirus Destroy Small CPG Companies?
Large CPG firms have weathered the coronavirus storm fairly well, but what will happen to small CPG companies?
Retailer Shelf Space: Another potential loss for CPG Manufacturers
Retailers are using technology to replace Category Captains.
Revenue Growth Management: Coca-Cola profit rises investment pays off
Coca-Cola credited Revenue Growth Management with major growth. Learn what RGM is and how it is used.