Author: Eric Gardner

  • Consumer Packaged Goods and Quality Issues on Amazon

    Consumer Packaged Goods and Quality Issues on Amazon

    In 2020, one of the most significant issues facing consumer packaged goods manufacturers is what they should do about Amazon. Amazon controls about 50 percent of the American online market. That means that a brand’s Amazon strategy often becomes their overall e-commerce strategy.

    At first glance, consumer packaged goods and Amazon seem like they should be a match made in heaven. Most CPG manufacturers’ supply chains were created to ship pallets of products to retailers–not individual packages to consumers. Amazon has a massive consumer-facing delivery infrastructure in place. In theory, CPG manufacturers should be able to piggyback off this infrastructure. 

    But selling through Amazon isn’t without risks. Manufacturers are at the whim of faceless algorithms that steer shoppers towards private labels. The price of fulfillment keeps rising. Anyone can open a store-front on Amazon.com and sell about anything. Just ask the dumpster divers.

    From the WSJ

    These are among the dedicated cadre of sellers on Amazon who say they sort through other people’s rejects, including directly from the trash, clean them up and list them on Amazon.com. Many post their hunting accounts on YouTube.

    Translated: Amazon has so little control of its infrastructure that it allows sellers to ship literal garbage.

    Late one night several days before the store opened, (WSJ) reporters with flashlights and blue latex gloves visited Clifton, Clark and Paramus, N.J., scouring dumpsters behind outlets such as a Michaels craft store and a Trader Joe’s grocery.

    The bins were a humid mess of broken glass and smashed boxes, a stench of rot in the air. Several products were in original packaging, some soiled with coffee grounds, moldy blackberries or juice from a bag of chicken thighs.

    Among items the reporters retrieved were a stencil set, a sheet of scrapbook paper and the lemon curd. The curd jar showed an expiration date of May 2020.

    The Journal cleaned and packed the three items—bubble-wrapping and taping the curd jar—and mailed them to an Amazon warehouse in Pennsylvania in September and October. The Journal completed Amazon’s documentation requirements by specifying the items’ universal product codes, the numbers next to bar codes on most products.

    Amazon didn’t ask about the inventory’s origins or sell-by dates.

    The Journal’s dumpster finds were soon up for sale with an Amazon Prime logo, available to millions of shoppers, including the listing for “Trader Joe’s Imported English Authentic Lemon Curd 10.5oz” at $12.00.

    One of the ironic things about this is that CPG brands selling on Amazon now face massive and avoidable quality issues because Amazon lost control of its vast infrastructure. It’s ironic because brands developed due to consumer’s quality concerns. 

    Early retail was effectively the wild-west. Stores sold generic goods out of bushels. If you wanted sugar, you didn’t go to the store and purchase a package of sugar. You went to the store, a clerk measured out a pound of sugar from a tub, and you bought it. Consumers had little if any knowledge of a product’s quality or if they were even getting the right amount. A&P, America’s first great retailer and the Amazon of its own day, understood this. Quality was the retailer’s value proposition. Here’s how Marc Levinson described their approach in his book on the company’s rise

    Scandals involving short-weighting, adulteration, and contamination were frequently in the headlines around the turn of the century. In an environment rife with mistrust, the Hartfords understood how to extract advantage from the Great Atlantic & Pacific brand. “Teas and coffees bought at any of our stores are warranted strictly pure,” the company advertised.

    The company, the largest retailer of the era, never had a single major quality issue with the federal government. Amazon has yet to face any real brand consequences. Instead, the burden is falling on brands and small storefronts. Internal Amazon message boards are rife with complaints from reputable sellers about the impacts of dumpster diving. 

    To see if Amazon customers shared such concerns, the Journal analyzed about 45,000 comments posted on Amazon in 2018 and 2019. It found nearly 8,400 comments on 4,300 listings for foods, makeup and over-the-counter medications with keywords suggesting they were unsealed, expired, moldy, unnaturally sticky or problematic in some other way.

    About 544 of the 4,300 products were promoted as Amazon’s Choice, which many consumers take to be the company’s endorsement. Amazon’s website says the label reflects a combination of factors such as ratings, pricing and shipping time.

    The numbers are staggering. It breaks down to about 18 percent of all comments or 2 complaints per product analyzed. Consumer packaged goods companies invest millions of dollars every year to ensure a consistent quality standard. Sales reps routinely audit stores and vice-versa. Amazon throws that money out the window by not policing their storefront. That means ensuring quality is just one more concern CPG manufacturers have to consider when developing their Amazon strategy.

    Image via Flickr

  • CPG Innovation: Why New Benefits Aren’t Going to Save Gum

    CPG Innovation: Why New Benefits Aren’t Going to Save Gum

    Innovation is a somewhat nebulous concept in the consumer packaged goods (CPG) industry. Every company will claim innovation is a priority, but very few are good at it. In fact, I would say that most CPG companies are terrible at it.

    From the WSJ

    Gum makers are mixing everything from vitamins to candy into their recipes to give customers more incentives to pick up a pack.

    Chewing gum has lost sales to mints, and customers have gravitated to other means of burning nervous energy, like fidget spinners and smartphones, executives, and market-research firms say. Some people say they dropped gum-chewing because it seems tacky or causes jaw pain. Gum sales dropped 4% globally by volume between 2010 and 2018, according to Euromonitor, and 23% in the U.S.

    “Chewing gum is becoming less socially acceptable,” said Dirk Van de Put, chief executive of Mondelez International Inc., owner of Trident and Dentyne, in a recent interview.

    Trying to turn things around, Mondelez and other gum makers are coming up with formulas that they say convey additional benefits. Trouble sleeping? There is a gum for that. Other new chewing gums purport to boost energy, alleviate headaches and stimulate weight loss.

    To summarize:

    1. The gum category is declining

    2. The blame falls on changing consumer taste and fidget spinners

    3. CPG companies are responding via “innovation.”

    I find it hilarious that gum manufacturers probably paid big money for market research that told it fidget spinners — a fad that lasted about a year — were responsible for a significant category decline ten years in the making.

    “The gum category has been on a downward spiral for many years. Functional gum may help,” said RetroBrands President Jeff Kaplan, who is also seeking ownership of the discontinued Chiclets brand.

    Some recent attempts at multipurpose gum have sputtered. Wrigley, around since the 19th century and now owned by Mars, introduced Alert Energy Caffeine Gum in 2013. It was quickly pulled over concerns that its 40 milligrams of caffeine per stick would encourage too much caffeine for children.

    Mars brought it back in 2017 with clearer labeling of the high caffeine content. Sales were lackluster. Now Alert Caffeine Gum is no longer in mass distribution.

    The problem is that people chew gum for two primary reasons: fresh breath and enjoyment. Adding caffeine or a sleep agent does nothing to advance either. Instead, they’re just like the fidget spinner — gimmicks. The “innovations” don’t fundamentally add value for consumers. They’re incremental in nature. Like adding graphics to a garbage can liner. The more significant issue, and what CPG manufacturers should focus on, is what to do about legacy brands in legacy categories who see their value decline. From 2014–2017, the ten largest CPG companies lost over $13 billion in revenue to start-ups who meet changing consumer tastes. Weight-loss gum isn’t going to change that. 

  • Reengineering Retail by Doug Stephens - A  review

    Reengineering Retail by Doug Stephens - A  review

    Reengineering Retail isn’t a bad book. It’s just…whatever. Written by Doug Stephens, Reengineering Retail tries to lay out a theory that encompasses the future of retail. The central idea is this. Digital technology has upended the traditional retail industry. The retail store is no longer a static distribution point for a product. Instead, Stephens, a self-proclaimed “consumer futurist”, sees them as “experiential media channels.” Now, throw in a bunch of business buzzwords, technology-centric case studies, and a weird 20-page diversion into innovation consulting, and you have successfully described Reengineering Retail.

    Now again, on the surface, there is nothing inherently wrong about Reengineering Retail. Retailers need to get leaner, they need to reevaluate how they use store space, and they need to focus on creating experiences rather than just transactions. There are a handful of case studies in the book that made me think. The case studies are also almost uniformly geared towards high-end lifestyle retailers. Stephens would probably recommend that every grocer in America turn itself into Eatily — despite the fact that dollar discount stores are the only reliable growth engine left in retail. But then again, dollar stores aren’t as fun or exciting as having a private chef teach cooking lessons to sell more cheese.

    I think that’s my biggest issue with the book. Reengineering Retail’s overall premise is probably true, but it spends the bulk of the time trying to make its’ case through buzzwords and glittering objects rather than the nuts and bolts of retail.

    Let’s take his discussion of “building a network.” Stevens argues that in the future, successful retailers will build networks, not empires. Now, he never actually defines what he means by a network. Instead, he gives a string of loosely collected buzzwords.

    Networks, on the other hand, are capital-light, structurally lean and able to scale rapidly. They operate on transparency and a sense of shared ownership with peer-to-peer trust and governance. Their success ultimately depends on a balanced scorecard of stakeholder interests, from shareholders to employees and network partners. They are more fluid, flexible and adaptable to change, in part because they offer an intrinsically broader collective market intelligence.

    First off, the “they operate on…” sentence is just describing joint business planning, a business function almost all retailers use to some extent. Secondly, “Intrinsically broader collective market intelligence…” Who is he kidding? I get what he’s probably trying to say. That the wisdom of the crowds is more significant than any one individual buyer. But how does that translate to brick and mortar retail? From a back-end operations perpsective it doesn’t.

    Retail is a complex operation. For manufacturers, sorry, partners, roughly speaking you have a team that creates a good, a procurement team that figures out a way to buy the raw materials, a supply team that figures out how much to make, a demand team that forecasts how much and when retailers will buy, a sales team that sells the product to retailers, a finance team that makes sure they make money, and a customer service team that handles any issues. The retailer then, has a similar organization, only on its side.

    How does this fit into Reengineering Retail’s network model? Well, it doesn’t. At least not to the extent that Stevens insinuates. A more rational future state would include major investments into warehouse management, inventory control, and trade planning software. The efficiencies gained from those could free up massive amounts of capital to invest in the “experiences” that Stevens suggest.

    But that’s not nearly as innovative as a network, now is it?

    Image via Flickr

  • Review: The Curse of Bigness by Tim Wu

    Review: The Curse of Bigness by Tim Wu

    Tim Wu, a law professor at Columbia University, spent the last decade establishing himself as one of the pre-eminent antitrust thinkers. In the Master Switch and The Attention Merchants, Wu used a wide-angle lens to examine the implications of the rising information cartels on American business and society. In The Curse of Bigness, Wu takes a magnifying glass to industrial concentration and the economic and political dangers it creates. The book succinctly distills a generation of research into one easily digestible volume. In this The Curse of Bigness Review, I summarize the main argument that Tim Wu’s central arguments

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  • Ranking the 28 Books I Read In 2018

    Ranking the 28 Books I Read In 2018

    2018 was a year of contrasts.

    From a personal level, things have never been better. I got promoted, bought a house, and got married. As I said, for me, things have never been better.

    However, America seems to be edging itself closer and closer to outright fascism. Migrant children are dying because Government agents are kidnapping them. The Federal government is shut down — although the Republicans control all levers of the federal government. Our institutions are dying; seemingly at the same time.

    So much is happening, and yet except for the mid-term elections, there doesn’t seem to be much hope against the constant attacks. In a 2016 interview with the New York Times, President Obama remarked that reading allowed him to better digest the constant bombardment of information pointed at the office. It slowed the assault, helped separate the signal from the noise, and gave him perspective.

    Here are the books I read in 2018 along with a quick recap. Some are hopeful, others aren’t. They all provide some context to today’s ever-changing landscape. If reading recommendations are your thing, here are my recommendations for 2014, 2015, and 2016.

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  • Review: The Fall of Wisconsin by Dan Kaufman

    Review: The Fall of Wisconsin by Dan Kaufman

    The Fall of Wisconsin, a 2018 book by New Yorker’s Dan Kaufman, analyzes how conservatives utilized Dark Money, Gerrymandering, and Weak Democratic opposition to enact a radical and dangerous conservative agenda in Wisconsin. “(Their) devastating success has allowed for the transformation of Wisconsin into a laboratory for corporate interests and conservative activists,” Kaufman writes. Act 10 (rightly) receives the majority of the press, but it’s really one of many extreme changes the Republican Party brought to Wisconsin. In the last two years, the Republican-controlled Senate supported a bill to remove all of the state’s air-pollution regulations. This book review will outline Kaufman’s core thesis and help explain how three forces, Dark Money, Gerrymandering, and weak Democratic Opposition created a nightmare scenario.

    Dark Money fueled the Fall of Wisconsin

    The Citizen’s United decision effectively allowed corporations to launder political spending through non-profits. According to Issue One, a non-partisan campaign finance reform organization, just 15 groups have spent more than $600 million “in secret money” influencing our elections. In Wisconsin, no organization has been more potent than the Bradley Foundation. Initially established by a Milwaukee industrialist looking to avoid inheritance taxes, it initially focuses on area hospitals and universities. In the 1980s it transitioned into a weaponized conservative outlet—focusing on school vouchers, destroying unions, and promoting white supremacy masked in academic jargon. The foundation’s assets have ballooned to nearly $850 million.

    The Bradley Foundation’s most significant success has been Act 10—legislation that stripped collective bargaining rights from the state’s public workers (except police and firefighters—two groups who were neutral or supported Walker’s initial election). The legislation kick-started massive teacher protests, which Walker later compared to ISIS. The effects have been devastating for the state’s educational system. According to an analysis by the Milwaukee Journal Sentinel, Act 10 resulted in a 30% drop in state granted education degrees resulting in 25 percent of school districts reporting an “extreme shortage” of qualified applicants. “Teaching,” current Governor-elect Tony Evers remarked at the time, “no longer considered an attractive career path.”

    Perhaps the most insidious effect was villainizing teachers. The last thirty years left many Wisconsinites behind. Instead of asking “Why they no longer had health insurance,” people started asking “Why did teachers have it?” “A Wisconsin labor leader once told me that Act 10 succeeded,” said Kauffman. The leader’s answer is both telling and depressing. “Because Walker transformed the person who spent the day in a classroom teaching his child from “teacher” to “union member.”

    Gerrymandering

    Once in control over Wisconsin’s government, the Republican party launched a full-throated assault on voting rights in the state. They passed restrictive voter identification laws to suppress minority and student votes and cemented control by gerrymandering election boundaries. In the first election after the rigged voting maps, Republican received 175,000 fewer votes but ended the day with a 60-39 majority. This was a fundamental part of the Republican strategy. Restrict the rights of non-Republican voters, while reducing the impact of non-Republican votes. In 2018, after Governor Walker was surprisingly beaten by State Superintendent Tony Evers, Republicans began their second assault on Democracy and voting rights.

    Weak democratic opposition

    A portion of Republican success in the state is due to the Democratic party. Modern democrats had no interest in defending the average working person against the Republican onslaught. President Obama declined to even campaign in Wisconsin during the passage of the bill—creating a boom for Scott Walker. The book doesn’t dive into this, but in the mid-1990s, centrist Democrats began to move away from unions as a source of natural support. The transition started with Jimmy Carter but solidified itself after NAFTA. The logic was that for every union vote they lost, they’d make it up with the professional suburbs. Led by Bill Clinton, liberals began to abandon New Deal policies and adopt market “friendly” positions. The result was market deregulation and globalization—at the same time, Democrats reduced the welfare state. The result was two parties working against working people. This directly led to Donald Trump.

    Should you read The Fall of Wisconsin?

    The point of every review is basically, should I read this book? After I finished The Fall of Wisconsin, I would have said no. I didn’t really learn anything during it. However, I also live in Wisconsin and am active in Wisconsin politics. As I began writing my review, I realized that Kauffman did a solid job of distilling the state’s political revolution. If you don’t live here, you should absolutely read this book. The current state of Wisconsin is the nation’s fate if Progressives don’t start winning office and exterting political power.

  • Review: Hit Makers by Derek Thompson

    Review: Hit Makers by Derek Thompson

    In Hit Makers, Derek Thompson tries to explain why some ideas become popular and others fade away. It’s an important question and one facing every content creator in today’s hyper-competitive media landscape. Technology platforms like Spotify, Facebook, and Twitter have transformed media into a winner take’s all market. How does a new band break through on Spotify—when the top one percent of acts capture 80 percent of recorded music revenue? How can a television show break through hundreds of channels and streaming options? How can an unknown writer catch-on? Hit Makers claims to answer these questions. Unfortunately, Thompson fails to offer new insights to this question. Instead, Hit Makers is a book on how cultural hits are created, published in 2017, with arguments from 2010.

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  • Nixonland: How a book about Richard Nixon helps explains Donald Trump

    Nixonland: How a book about Richard Nixon helps explains Donald Trump

    The central thesis of Nixonland, a sprawling look at the origin, rise, and decline of the Nixon administration, is that there was simmering white resentment underneath the optimism and change of the Kennedy Administration. Hidden behind the civil rights movement was a mass of unhappy middle-class white people. Nixon wasn’t the first politician to exploit white rage, that honor would go to Ronald Reagan. Nixon merely copied it, perfected it, and fractured the nation into Nixonland. Richard Nixon, Ron Perlstein writes, “so brilliantly co-opted the liberals’ populism.” Re-directing well-meaning reforms, “into a white middle-class rage at the sophisticated, the wellborn, the “best circles” — all those who looked down their noses at “you and me”…that sneered imperiously at the simple faiths of ordinary folk, their simple patriotism, their simple pleasures.”

    In 1964, Lyndon B. Johnson won 61.05 percent of the popular vote on a platform of expanding FDR’s New Deal to non-white Americans. Its sole goal was to eradicate poverty and racial injustice. He coined it the “Great Society.” When lighting the national Christmas Tree, President Lyndon Johnson described it as “the most hopeful times since Christ was born in Bethlehem.” Eight years later Richard Nixon won 60.67 percent of the vote on a platform of “Law and Order”; an ideological repudiation of the Great Society. Nixonland is fundamentally about this uniquely American transformation. How America went from believing civil rights law leveled the playing field to one that held it caused race riots. How it went from viewing welfare as help for the weakest to help for the laziest. How political dissent became tantamount to treason. Nixon was at the center of it all, weaponizing a white populace’s fears into an “us versus them” political revolution. “Far from becoming a great society,” Nixon wrote in Reader’s Digest leading up to his Presidential election, “ours is becoming a lawless society.” The underlying context was that only Richard Nixon, and people like him, could protect society from the hordes of others.

    Sound familiar?

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  • Retailers should look to the past to compete against Amazon

    Retailers should look to the past to compete against Amazon

    Amazon has engulfed nearly every aspect of retail and is positioned for more. Its North American sales have quintupled since 2010. Between 2015 and 2016, Amazon captured well over a third of all American online retail sales—including 43 percent in 2016. Moves to vertically integrate its supply chain by solidifying an ocean freight license, marketing in-home deliver, and creating a $1.5 billion cargo airline would make the 1920s robber barons blush. Traditional retailers looking to compete against Amazon face even bigger obstacles: Amazon’s market capitalization. In the last 10 years, retailer mainstays Sears, JC Penny and Kohls lost an average of 82 percent of their valueAmazon gained 1,934 percent, allowing it access to the cheap capital the finances its growth.

    It isn’t just the company’s world-class logistics traditional retailers are facing—it’s the threat Amazon poses to different retail segments combined with its reputation among consumers. The recent Whole Foods acquisition instantly erased $12 billion in shareholder value from six major food retailers. Meanwhile, consumers love Amazon. It is one of the most trusted brands in America. It controls one of the world’s least exclusive clubs: in 2017, 80 million Americans were members of its Prime 2-day shipping and entertainment program (by contrast, France has a population of about 69 million people).

    How can retailers compete with Amazon? It’s an 800-pound gorilla that is beloved by consumers, with exceptional operations and a limitless pocketbook.

    This is an attempt to scratch the surface of the tactics and strategies that powered history’s Fortune 100 retailers. The analysis is based off a data set created from Fortune Magazine, industry publications, Capital IQ, and public financial documents. It was then organized across 10 industries, 22 supersectors, and 30 sectors through Russell’s Industry Classification Benchmark (ICB). Drawing on this data, six major insights emerged—each powering the eras’ greatest retailers. Some are obvious, some aren’t. All are required if modern retail executives want to compete against Amazon.

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  • Review: Devil’s Bargain by Joshua Greene

    Review: Devil’s Bargain by Joshua Greene

    Joshua Greene’s Devil’s Bargain is ostensibly about Steve Bannon, arguably mainstream Democrats biggest boogeyman not named Vladimir Putin.

    The book, of course, covers his evolution from the Navy to Goldman Sachs, to World of Warcraft, to Hollywood, and to (supposedly) anti-Goldman right-wing crusader. However, the book is really about how three well-financed forces coalesced and resulted in the election of Donald Trump to President of the United States.

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