What is Walmart looking to acquire with TikTok?
A TikTok acquisition would mean spending $30 billion on an app, with a business model that Walmart has no core competencies in.
Eric Gardner
Book Review: Break ‘Em Up by Zephyr Teachout
A review of Break ‘Em Up by Zephyr Teachout. Published in 2020 it’s a worthwhile addition to the growing anti-monopoly movement.
How King Arthur turned flour from a commodity CPG to a branded CPG
How one small company built a leading brand in the a commoditization market.
The business impact of COVID-19 on 4 major CPG companies
The business impacts of COVID-19 are far and wide. Here is how four major CPG firms have adjusted their strategy and operations and manage the crisis.
Wheel of retailing: What it is and why Dollar General may not move up
Since its formulation, the wheel of retail has helped explain the evolution of retailers. Here’s why Dollar General may be different.
Retail Pricing, Fair Trade Laws, and the Rise of Walmart
Retailers not manufacturers control retail pricing. This wasn’t always the case. Learn how politics informed commerce and ultimately enabled Walmart.
Why Influencer Marketing may be more Dollar Store than QVC
People often compare influencer marketing and livestreaming to QVC and the Home Shopping Network. Here’s why the better comparison is Dollar General.
Brand Licensing – Incremental or transformational growth?
A holy grail of consumer goods companies is brand licensing revenue. Kraft-Heinz recently announced it was entering the fray. Success isn’t always easy as it may seem.
The Coca-Cola Bottler Strategy and Eat Just Inc.
Just Egg Inc. announced that it is adopting the Coca-Cola bottler strategy in China. That begs the question, what is the Coca-Cola bottler strategy?
G.E. exits consumer light bulbs and the definition of a conglomerate
G.E. was the definition of a conglomerate–and now it’s not. Learn what the corporate structure is, its’ strengths and weaknesses through a G.E. case study.